Bottled water is such an incendiary environmental topic that this new design by Yves Behar's agency fuseproject is an exciting one. Behar's team has designed the identity for the Whole World Water project (note the wave-like linked 'w's) which encourages hotels to use on-site filtered water in re-usable glass bottles. So it's bye bye expensive, imported bottled water from the other side of the world.

Whole World Water is a social enterprise to unite the hospitality and tourism industries in an effort to tackle the problem of unsafe water worldwide. Ten percent of the proceeds go to water programmes for the staggering 1 billion people without access to clean water.

“Good design accelerates the adoption of new important ideas, and this is one of these ideas where everybody wins”, says fuseproject.