Flying the flag for Britain is Laura Binns of Roost Living, born in England but brought up in Australia, she only sells things that have been designed and made here. Passionate about craft and interiors she has been supporting British designer/makers, such as Nadia Sparham and Rory Dobner, through her online shop for the past six years.

Who are you? I’m Laura Binns from Roost Living, a curated collection of homeware designed and made in the UK.

Where can we find you? Online at www.roostliving.com; Twitter; Facebook; Pinterest.

Describe your store in five words: Beautiful handmade products for the home

What makes you different? The selection of products is out of the ordinary, it brings together some of the best designer makers in the UK plus a few more up and coming ones too. Many of the products are designed exclusively for Roost Living so you won’t find them anywhere else.

How you decide what makes the cut? It has to be beautiful and it has to be made in the UK.

What were you doing before you did this? I was a PA, so completely different – but always working in the creative industries.

If you were starting again what advice would you give yourself? Plan Plan Plan! I think I went into it all a little blind and without a grand plan. But with planning comes vision and direction, I’ve learnt that now.

What are you most proud of? I feel very proud whenever there is great press. It always makes me stop and think wow, here is this thing that I have created, and the press think it’s pretty good. That is a great feeling.

Do you have a favourite thing in the store right now? Has to be Fliff’s Golden Hare Butter Dish and Sugar Bowl – elegant, but a bit quirky at the same time.

What's hot for 2013? Great designers coming up including Tori Murphy, Richard Brendon’s Reflect cups and saucers, plus more great designers yet to be revealed... watch this space.

Every Wednesday 'Indie of the week' celebrates the best independent stores around. These places sell interesting and varied collections of design-related things you don't see everywhere else. They may support young or local designers or be great at finding unique things from around the world. By thinking a little more creatively about what they stock they are fighting the bland homogenisation of so much of the high street. And since I'm down with the realities of modern life, online only stores count too, because a beautiful and easy to use website is just as delightful an encounter in cyberspace.

Do you you have a favourite store? I'd love to hear from you.